Privacy Policy

Last Updated: [Insert Date]

Dear TenderHug Family,

At TenderHug Baby (“we,” “us,” or “our”), we understand that protecting your family’s privacy is as important as caring for your little ones. Just as we carefully select the softest materials for our baby products, we’re equally committed to safeguarding your personal information with the highest standards of security.

This Privacy Policy explains how we collect, use, and protect your information when you visit tenderhugbaby.com (the “Site”) or make purchases from our Baby Care Shop.

1. Information We Collect

We collect information to provide better services to all our customers:

• Personal Information: When you create an account, place an order, or contact us, we may collect your name, email address, shipping address, payment information, and phone number.
• Transaction Information: Details about purchases you make through our Site, including payment method and products ordered.
• Device and Usage Information: We automatically collect information about your device and how you interact with our Site, including IP address, browser type, and pages visited.
• Cookies and Tracking Technologies: As described below, we use cookies to enhance your shopping experience.

2. How We Use Your Information

Like choosing the perfect baby care product for your needs, we use your information thoughtfully and responsibly:

• To process and fulfill your orders for baby care products, accessories, and nursery essentials
• To communicate with you about your account, orders, and our products
• To improve and personalize your shopping experience
• To prevent fraud and enhance the security of our Site
• To comply with legal obligations and protect our rights

3. Sharing and Disclosure

We treat your personal information with the same care we’d want for our own family:

• Service Providers: We may share information with trusted third parties who assist us in operating our website, processing payments (like Visa, MasterCard, JCB, and PayPal), and delivering products.
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Just as we ensure our baby products meet the highest safety standards, we protect your information with enterprise-grade security measures:

• All transactions are encrypted using SSL technology
• Payment information is processed through PCI-compliant services
• We implement reasonable physical, electronic, and administrative safeguards
• Data is stored on secure servers with limited access

While we strive to protect your information, no method of transmission over the internet is 100% secure.

5. Your Rights and Choices

You have choices about your information, just as you have choices about the best products for your baby:

• Access and Update: You can review and update your account information by logging into your account.
• Marketing Communications: You may opt-out of promotional emails by following the unsubscribe instructions.
• Cookies: Most browsers allow you to control cookies through their settings.
• Data Deletion: You may request deletion of your personal information, subject to certain legal obligations.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to provide a smooth shopping experience:

• Essential Cookies: Necessary for the Site to function properly (e.g., shopping cart)
• Performance Cookies: Help us understand how visitors use our Site
• Functionality Cookies: Remember your preferences (e.g., language, currency)
• Advertising Cookies: Help us show relevant product recommendations

You can manage cookie preferences through your browser settings.

7. International Data Transfers

As we serve parents globally (excluding some remote areas in Asia and other locations), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

While we specialize in products for babies and children, our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top of this page indicates when changes were made. We encourage you to review this policy occasionally.

From our family to yours, thank you for trusting TenderHug Baby with your little one’s care essentials and your personal information. We’re honored to support your parenting journey with premium products and peace of mind at every step.

With care,
The TenderHug Baby Team